PROOF

Real agents. Real numbers. Real time.

Every number below comes from actual RodeoLeads customers — no hypotheticals, no rounded estimates.

1,247 appts delivered 32 states 21% avg close $425 avg appt

FEATURED

Annuity Exclusive Appointments

FIA specialist: $1.2M in premium from 8 appointments

FIA Specialist (case study pending publication approval) Independent annuity producer · multi-state

8 pre-verified FIA appointments in month one. 3 cases closed. $1.2M in premium. Average ticket: $400K.

8 Appointments (mo 1)

$485 Cost per appointment

$1.2M Premium written

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All Individual Agent Exclusive Appointments Annuity Fia Federal FERS

TSP IUL Texas Insurance Leads Agency Owner Downline Retention Recruiting IMO White Label Enterprise API Platform

Federal FERS

Federal benefits advisor: 25%+ conversion on FERS appointments

Federal Benefits Advisor (case study pending publication approval) FERS / TSP specialist · Virginia–DC metro

22 Appointments (mo 1) $410 Cost per appointment 27% Close rate

Federal employees pre-qualified by years of service and retirement timeline. 22 appointments in 30 days. 6 cases closed. 27% conversion on verified appointments.

IUL Exclusive Appointments

30-year IUL producer: 15 exclusive appointments in month one

30-year IUL producer · Texas market Independent IUL producer · TX license

15 Appointments (mo 1) $425 Cost per appointment 47% Close rate

15 phone-verified appointments on the calendar in the first 30 days. 7 closed. $32K AP for $6,375 in lead spend.

Agency Owner Downline

10-agent agency: 7 of 10 still writing at day 90

Agency Owner (case study pending publication approval) Multi-state IUL + annuity agency · 10-producer downline

7 / 10 90-day retention 2 days Time to first appointment 2–3 / 10 Industry avg retention

Standard industry 90-day retention on recruit classes runs 2–3 of 10. With RodeoLeads appointments on every agent's calendar from day one, this agency retained 7 of 10 through the first quarter.

IMO White Label

IMO white-label: agent onboarding in days, not quarters

Regional IMO (case study pending publication approval) Multi-carrier IMO · supporting 50+ agencies

90 days Time to first live agent page 50+ Downstream agencies 0 Rodeo-branded touch points

An IMO white-labeled the Personal Brand Framework, rolled it out to 50+ agencies under their own brand, and turned agent-equipping into a leadership talking point — not a line item.