Brand surface
- Your logo, colors, typography
- Custom parent domain (e.g.
launch.yourimo.com) - Agent subdomains under your apex
- Your “from” address on every tenant email
For IMOs
White-label the Personal Brand Framework. Offer your agencies a stack no one else has.
Your brand on the door. Your support tier on the phone. Our decade-old insurance-ads playbook behind every landing page your agents build.
API access, revenue share on lead flow, per-agency billing, enterprise SLA. The agent-equipping infrastructure you were going to build in 2027 — available now, deployed in your name.
What white-label actually means
Your brand. Our engine. Zero Rodeo Leads logos.
Agents your IMO supports see your logo, your email domain, your URL scheme. Nothing routes through a third-party brand. Support tickets come to your desk; we backstop tier-2.
Platform access
- REST API for onboarding, billing, lead sync
- Webhook events for every material action
- Per-agency rollup dashboards
- Audit log + export
Commercial terms
- Revenue share on agent-paid lead flow
- Centralized billing, per-agency invoicing
- Enterprise SLA with named contact
- Per-IMO contract, not clickwrap
Your three options
Build it, license a generic SaaS, or white-label ours.
Build it internally
Staff a product team. Stand up leadgen ops. Learn insurance ads. 18 months and a seven-figure burn. You'll finish at parity with where we are today.
License a generic SaaS
Pay a platform whose templates weren't built for IUL / annuities / FE. Your agents complain the defaults don't convert. Your brand lives under someone else's footer.
White-label ours
90-day rollout. Templates tuned on real insurance ad performance for a decade. Your brand on the door from day one. Per-IMO contract + revenue share aligns our incentives with yours.
The Personal Brand Framework
The methodology your agents will actually use.
Every block is a unit we've tested in real ad campaigns. Swap sections, toggle content packs per product, and plug into the calendar and CRM your IMO already runs — without asking your agents to learn another tool.
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14 section types Hero, FAQ, calculator, testimonials, and more.
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7 product content packs IUL, Annuity, Life, Federal Retirement, and more.
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AI-written copy FAQs and testimonials tuned per agent.
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Phased forms SMS verification stops spam before it hits your CRM.
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GHL Synced Two-way sync on leads, calendar, and workflows — no workarounds.
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10+ years of ad data The stack was built from campaigns that actually ran money.
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Personal Brand Framework Every agent's page is their brand, not yours.
FAQ
Common questions.
Your logo, your colors, your domain, your support email on every page. Agents your IMO supports never see the RodeoLeads brand. Support tickets go to your team first; we handle tier-2. The platform API uses your brand name in all outbound communications.
Through our REST API or the IMO admin dashboard. You pass the agent's name, license states, and product mix — we provision the site, assign a subdomain under your apex (e.g., agent.yourimo.com), and return a setup link the agent uses to personalize. The whole flow takes under 60 seconds.
Yes. Your IMO dashboard shows per-agency and per-agent rollups: active agents, appointments delivered, lead spend, and AP (when entered). You can filter by state, product, or agency. Export via CSV or pull the same data from our reporting API.
Yes. Agents can use subdomains under your IMO apex (e.g., firstname.yourimo.com) or connect their own custom domain (e.g., www.agentname.com). Both configurations are fully white-labeled. DNS setup instructions are provided in the admin.
We negotiate per-IMO contracts — not clickwrap. Volume pricing is based on contracted agent count and lead flow commitment. IMOs with 50+ active agents typically see 20–35% lower per-appointment costs vs. individual agent pricing. Bring your agent count to the demo call and we'll model it.
Yes. Our REST API covers agent provisioning, lead delivery, billing events, and reporting. We emit webhooks on every material action (agent created, appointment booked, lead returned, invoice generated). API docs and a Postman collection are included in your enterprise package.
45 minutes. Your brand running the demo.
We'll spin up a white-label preview under a throwaway subdomain of your choosing. You click through it with your logo and colors — before a contract conversation starts.