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Federal Retirement Leads

Federal employees need
your expertise. We find them.

Current and former federal employees navigating FERS pensions, TSP rollovers, and FEGLI alternatives. Pre-qualified by service years and retirement timeline. One agent. Never shared.

New Lead
Just now
JK
James K. Patterson
Arlington, VA 22201
Phone (703) 555-0189
Email j.patterson@email.com
Interest FERS/TSP Retirement Planning
Age 52
Income GS-13 / $110,000+
TCPA Verified · Exclusive to you
The Problem

Why most lead vendors ignore this market.

Federal benefits aren't generic

FERS, TSP, FEHB, FEGLI, survivor benefits — these aren't 401(k) and term life. Most agents (and most lead vendors) don't even know where to start.

"Federal" leads that aren't

Generic senior or retirement leads with a "government employee" checkbox aren't federal leads. Agents need prospects who actually have FERS context — not a bolted-on filter.

Federal employees stay loyal

Federal employees who find an advisor who actually speaks FERS tend to refer inside agencies. Lose the first appointment to a shared-lead free-for-all and you lose the book.

Consumer Profile

Federal employees approaching MRA.

GS / WG employees ages 45–65 with 15–30+ years of service, approaching MRA or optional retirement eligibility, seeking guidance on TSP, FERS, FEHB, and supplemental income strategies.

  • Current federal civilian employees or military
  • 15–30 years of federal service
  • Within 5 years of retirement eligibility
  • Researching FERS, TSP, or FEGLI options
  • Seeking a qualified advisor, not DIY tools
The Opportunity

One of the most underserved niches in insurance.

2.1M
Eligible pool

Federal civilian employees

10K+
Monthly

Federal employees retire every month

$120K
GS-13

Average federal GS-13 salary

85%
Coverage gap

Federal employees overpay for FEGLI

ANATOMY OF A LEAD

Every federal retirement lead, unpacked.

Every field on the card below is captured at opt-in and verified before delivery — so the first call is a qualified FERS conversation, not a discovery call.

New Lead
Just now
JK James K. Patterson Arlington, VA 22201
Phone (703) 555-0189
Email j.patterson@email.com
Interest FERS / TSP Retirement Planning
Age 52
Service GS-13 · 22 yrs
TCPA Verified · Exclusive to you
Pin 01

Full contact record

Name, direct-dial phone, working email. No partial records.

Pin 02

TCPA consent on file

Timestamp, IP, and the exact disclosure shown to the consumer — on record.

Pin 03

Product intent signal

Federal employee comparing FERS, TSP, and FEGLI options — today.

Pin 04

Federal service verified

Years of service + agency captured — you walk in knowing the problem.

Pin 05

Territory-matched

State, metro, or zip-radius respected. You never pay outside your license.

Pin 06

Delivered in seconds

Email, SMS, and CRM webhook fire in parallel on opt-in.

/ 06
How We Generate Them

From ad impression to FERS appointment.

Geo-target federal employment hubs

Campaigns focused on DC, Northern Virginia, Maryland, and major military bases. Messaging built around FERS pension maximization, TSP rollover tradeoffs, and FEGLI alternatives — language federal employees recognize.

01
02

Capture service years + primary concern

Opt-in form captures years of federal service, retirement timeline, and primary concern (TSP allocation, pension maximization, FEGLI replacement). You walk into the call already knowing the problem.

Phone-verify before delivery

Phone-verification confirms intent and timeline. TCPA consent recorded with timestamp and IP. State-match enforced against your licensing.

03
04

Delivered in seconds — exclusively

Real-time email, SMS, and CRM webhook fire in parallel. One lead. One agent. Never shared — so the federal employee meets the right advisor on the first call.

01

Geo-target federal employment hubs

Campaigns focused on DC, Northern Virginia, Maryland, and major military bases. Messaging built around FERS pension maximization, TSP rollover tradeoffs, and FEGLI alternatives — language federal employees recognize.

02

Capture service years + primary concern

Opt-in form captures years of federal service, retirement timeline, and primary concern (TSP allocation, pension maximization, FEGLI replacement). You walk into the call already knowing the problem.

03

Phone-verify before delivery

Phone-verification confirms intent and timeline. TCPA consent recorded with timestamp and IP. State-match enforced against your licensing.

04

Delivered in seconds — exclusively

Real-time email, SMS, and CRM webhook fire in parallel. One lead. One agent. Never shared — so the federal employee meets the right advisor on the first call.

Pricing

Simple, transparent pricing.

IUL Leads

High-income consumers researching tax-free retirement.

$25 /lead
  • Full name, phone, email, location
  • Age and estimated household income
  • Specific IUL benefit of interest
  • Real-time delivery, never shared
  • TCPA-compliant consent on file
See IUL Leads

Annuity Leads

Pre-retirees with assets, ready to protect them.

$25 /lead
  • Full name, phone, email, location
  • Age and retirement timeline
  • Asset range and income goals
  • Real-time delivery, never shared
  • TCPA-compliant consent on file
See Annuity Leads

Federal Retirement Leads

Federal employees navigating FERS, TSP, and FEGLI.

$25 /lead
  • Full name, phone, email, location
  • Years of federal service (when provided)
  • Retirement timeline and primary concern
  • Real-time delivery, never shared
  • TCPA-compliant consent on file
See Federal Leads
Proof

What federal benefits advisors say.

The federal niche is badly underserved. RodeoLeads is the only provider I have found that actually understands FERS targeting. These leads convert above 25% because the prospects are genuinely seeking help.

Federal benefits specialist
Virginia–DC metro — Virginia–DC metro

I built my practice around federal employee leads from RodeoLeads. The targeting near military bases has been very strong — I am now the go-to advisor for three installations.

Retirement consultant
Texas market — Texas
FAQ

Federal retirement questions.

Federal retirement leads are current or former federal employees (civilian or military) who are researching their FERS pension, TSP rollover options, FEGLI alternatives, or supplemental retirement planning.

We use a combination of employment-based targeting, interest targeting (FERS, TSP, federal benefits), and geographic targeting around federal employment hubs like D.C., Virginia, Maryland, and major military bases.

Full name, phone, email, location, years of federal service (when provided), retirement timeline, and their primary concern (TSP allocation, pension maximization, FEGLI replacement, etc.).

No special federal license is required — standard life and health insurance licensing is sufficient. However, familiarity with FERS, TSP, and FEGLI is essential to serve these clients effectively.

There are over 2 million federal civilian employees and 1.3 million active-duty military personnel. With 10,000+ federal employees retiring monthly, this is one of the most underserved and lucrative niches in insurance.

Build a federal benefits practice.

Federal employees approaching retirement, pre-qualified on service years and primary concern. Exclusive delivery, TCPA compliant, one agent per lead.