Pick what you need. Pay for what you use.
A free tier that stays free. Real prices for real leads. No long contracts, no surprise invoices.
Platform plans.
Sites, CRM, lead inbox, automation — sized for solo agents through enterprise IMOs.
Free Agent
A real landing page, on us. Forever.
Free is the trial.
- 1 site on a launch.rodeoleads.com subdomain
- All section templates and product packs
- Phased lead form (up to 3 steps)
- SMS verification included
- Email + SMS lead notifications
- Basic analytics and lead inbox
- RodeoLeads footer branding
Pro Agent
For agents serious about their digital presence.
$59/mo billed annually (~25% off)
14-day trial. No card required.- 3 sites with custom domain support
- No RodeoLeads branding
- Phased forms up to 7 steps, all field types
- Built-in GHL calendar booking
- Pop-ups, exit intent, and A/B testing
- Advanced analytics and conversion funnels
- Full lead inbox: search, tag, export
- Email support, 1 business day SLA
Agency
For owners with 5–25 producers.
+ $19/seat after 10 seats included
14-day trial. No card required.- 10 producer seats included
- All Pro features for every producer
- Agency branding pushed to every site
- Brand color and footer enforcement
- Owner can edit any producer site (audit logged)
- Owner dashboard with per-producer metrics
- CSV bulk producer onboarding
- 15% off all lead and recruiting packages
IMO Enterprise
For IMOs and FMOs with 50–5,000+ agents.
Up to 100 agents. Contact sales for larger networks.
Demo + 30-day pilot, fully white-labeled.- Full white-label: custom subdomain on your brand
- Branded admin, dashboards, email, and SMS
- Agent support routed to your helpdesk
- Bulk CSV agent provisioning and exports
- REST API + webhooks for agent and lead operations
- Master Services Agreement and SLA
- Dedicated account manager
- 15% off all lead and recruiting packages
Exclusive insurance lead packages.
One lead, one agent. Real-time delivery. TCPA-compliant consent on file for every contact.
IUL Leads
High-income consumers researching tax-free retirement.
Volume pricing as low as $18/lead
- Full name, phone, email, location
- Age and estimated household income
- Specific IUL benefit of interest
- Real-time delivery, never shared
- TCPA-compliant consent on file
Annuity Leads
Pre-retirees with assets, ready to protect them.
Volume pricing as low as $18/lead
- Full name, phone, email, location
- Age and retirement timeline
- Asset range and income goals
- Real-time delivery, never shared
- TCPA-compliant consent on file
Federal Retirement Leads
Federal employees navigating FERS, TSP, and FEGLI.
Volume pricing as low as $18/lead
- Full name, phone, email, location
- Years of federal service (when provided)
- Retirement timeline and primary concern
- Real-time delivery, never shared
- TCPA-compliant consent on file
Recruit licensed agents. By the lead.
Pre-qualified agents ready to hear about your contract. Cheaper than a recruiter, faster than referrals.
Basic
Start recruiting licensed agents.
- Licensed agent leads
- Basic profile data
- Email delivery
- Standard support
Professional
Build your team faster.
Most popular for growing agencies
- Licensed agent leads
- Full profile data
- Real-time delivery
- Priority support
- CRM integration
Enterprise
Scale your organization.
Custom pricing for volume
- Licensed agent leads
- Full profile + production data
- Dedicated sourcing
- Custom campaigns
- White-label options
Lead vs. appointment.
The start of a conversation.
A prospect who filled out one of our forms after seeing an ad we ran. We capture name, phone, email, location, the product they asked about, plus a TCPA timestamp. Every lead is exclusive and lands in your inbox in real time. From there, the work is yours: you call, you qualify, you book.
Skip the dial-and-hope phase.
The prospect has been screened on a live call, agreed to a specific date and time, and is on your calendar with a confirmation. Costs more per unit because more labor goes into qualifying and booking. If you have closing skill but limited dial time, appointments protect your hours. If you have a sales team and a dialer, leads usually return more per dollar.
Ready to get started?
Book a 20-minute demo and we'll match you to the right tier and package — no pitch, just answers.