IMO white-label: agent onboarding in days, not quarters
IMO wanted to offer a landing-page + lead-gen stack to their downline agencies as an IMO benefit — but their existing options were either build-it-internally (18 months, seven-figure burn) or license a generic SaaS whose templates hadn't been tuned for IUL or annuity ad performance.
Their agent-success story needed a differentiator that the competition couldn't replicate quickly.
RodeoLaunch deployed under the IMO's custom parent domain. Every downstream agency got a subdomain under the IMO brand. Agent landing pages carried the IMO's logo, palette, and "from" address.
REST API for onboarding, billing, and lead sync wired into the IMO's existing procurement + compliance ops.
Revenue share on agent-paid lead flow aligned incentives. Enterprise SLA with named contact at Rodeo Leads.
90-day rollout from contract to first agent-live page.
Agent-equipping positioned as an IMO competitive moat — leadership uses it in recruiting conversations with prospective agencies.
Zero Rodeo Leads branding visible to downstream agents. Support tickets route to IMO desk with tier-2 escalation to Rodeo.
90-day rollout from contract to first agent-live page. Regional IMO (case study pending publication approval) Multi-carrier IMO · supporting 50+ agencies